Tag Archives: Evolutionary psychology

Three ways to think about value: scarcity, context and signalling

Scarcity, context & signalling. I’d argue we value what we believe in, and that belief is largely driven by scarcity, context & signalling. Here’s as brief a summary as I can manage.

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Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

Posted in Behavioural Economics, Books, Consumer Psychology, Market Research, Marketing Research | Tagged , , , , , , , , | 1 Comment