Category Archives: Big data

Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

Advertisements
Posted in Big data, Marketing, Marketing Research, Methods | Tagged , , , , , | Leave a comment

Event: Leeds Institute for Data Analytics (LIDA) Research Forum, University of Leeds, Friday 10 July

In 2003 it took 300 scientists 15 years and $3 billion to map one genome. In 2015 it takes 3 scientists a single day and $1000. Real-time, adaptive personalised medicine is now a less distant prospect. Continue reading

Posted in Big data, Events, Strategy | Tagged , , , , | 2 Comments