Category Archives: Big data

Stick or twist? Supermarket buying patterns from 5 years of Clubcard data

It’s a reminder that you can throw terabytes of computing power at an ocean of data and end up mostly confirming what we already know. That’s OK – it’s why it is called research. Continue reading

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Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

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Event: Leeds Institute for Data Analytics (LIDA) Research Forum, University of Leeds, Friday 10 July

In 2003 it took 300 scientists 15 years and $3 billion to map one genome. In 2015 it takes 3 scientists a single day and $1000. Real-time, adaptive personalised medicine is now a less distant prospect. Continue reading

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