Tag Archives: facebook

Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

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Book review: It’s complicated – the social lives of networked teens by Danah Boyd

Listen: if you want to feel sorry for young people, Danah Boyd’s It’s complicated is a good place to start. Continue reading

Posted in Consumer Psychology, Demographic change, Ethnography, Marketing Research, Media, Social Media | Tagged , , , | Leave a comment

Two facebook groups and a social network that caught my eye

I’m interested in how people use social networks. As brands encroach ever further into what were designed to be social spaces, I’m trying to understand the boundary between public and private, social lives and work lives, frivolity and seriousness.   The … Continue reading

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Four characteristics of digital communication… and their implications

I chuckled to myself earlier this week. An old friend is getting married later in the summer and a few of the old crowd were stoking the embers of memory in an attempt to generate some decent tales for the … Continue reading

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Facebook & identity

“You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example … Continue reading

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