Tag Archives: IMJR

Neuroscience and market research: which methods are best?

EEG has the best predictive validity; Facial coding isn’t worth bothering with; Like traditional methods, triangulation increases explanatory power. Continue reading

Posted in Marketing Research, Methods, Neuroscience | Tagged , , , , | 3 Comments

Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)

Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading

Posted in Market Research, Marketing Research, Methods, Qualitative research | Tagged , , , , | 1 Comment