Monthly Archives: January 2011

Who counts as an expert online?

I’ve just bought a used car. It was an educational rather than an enjoyable experience. Like most people I did my information search and consideration online, and was faced with lots of information which I viewed sceptically. With a fragile male … Continue reading

Posted in Consumer Psychology, Marketing, Technology | Leave a comment

Infographics & data visualisation showcase – call for entries

We’re hosting a gallery displaying the best in data visualisation and communication at the Market Research Society Conference this year.  The aim is to challenge people to think creatively about data and how it is presented – and hopefully it will … Continue reading

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Understanding consumers

Most of the issues market research seeks to answer are complex: overlapping several methods that cover attitudes, behaviour and context give us the best chance of getting us to a solution.
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Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged | 4 Comments