Category Archives: Qualitative research

Identity signalling

We compete for status in almost every domain of our lives.

Our identities are more malleable than we care to admit.

We perform ourselves to ourselves. Continue reading

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Are we all anthropologists now?

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading

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From Yuppies to Endies in 25 years

The ENDIES – the Employed with No Disposable Income or Savings – sadly, are not a happy bunch. Continue reading

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Cultural capital and market research

Cultural capital is a useful concept to decode the world around us. Continue reading

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The self-made

Have you met many entrepreneurs? I’ve spent a good part of 2014 speaking to self-made business people, from spare-room online sellers to property zillionaires. As I sat in their homes and offices taking in my surroundings, I couldn’t help but … Continue reading

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Impressions from the MRS Conference 2014

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading

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Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)

Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Stories sell, so get storytelling

It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading

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