Category Archives: Qualitative research

Dollar Street: a glimpse into how people live across the world

Dollar Street is a photography project aiming to demystify the daily lives of people who live in other cultures. It’s a tool for empathy. Continue reading

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APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter

Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading

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The top 10 podcasts for researchers

I was prompted by a new starter to compile my top 10 podcasts for researchers. I’ve put them into 5 categories: behavioural science, business & advertising; interviews and analysis; inspiration; MR & media. Continue reading

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Identity signalling

We compete for status in almost every domain of our lives.

Our identities are more malleable than we care to admit.

We perform ourselves to ourselves. Continue reading

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Are we all anthropologists now?

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading

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From Yuppies to Endies in 25 years

The ENDIES – the Employed with No Disposable Income or Savings – sadly, are not a happy bunch. Continue reading

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Cultural capital and market research

Cultural capital is a useful concept to decode the world around us. Continue reading

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The self-made

Have you met many entrepreneurs? I’ve spent a good part of 2014 speaking to self-made business people, from spare-room online sellers to property zillionaires. As I sat in their homes and offices taking in my surroundings, I couldn’t help but … Continue reading

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Impressions from the MRS Conference 2014

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading

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