Tag Archives: Books

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

Advertisements
Posted in Behavioural Economics, Books, Consumer Psychology, Market Research, Marketing Research | Tagged , , , , , , , , | 1 Comment

WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

Continue reading

Posted in Awards, Behavioural Economics, Conferences, Decision Science, Market Research, Marketing, Marketing Research, WARC | Tagged , , , , | 2 Comments

Oversupply, overload and overconfidence: themes from this week’s reading

Oversupply, overload and overconfidence: themes from this week’s reading Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | Leave a comment

You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

Posted in Books, Consumer Psychology, Marketing | Tagged , , , , , , , | Leave a comment

Book review: How Brands Grow – Byron Sharp

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | 4 Comments