Monthly Archives: May 2018

Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge. You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway … Continue reading

Posted in Conferences, Market research, Marketing Research, Methods | Tagged , , | 6 Comments

The worldwide conference on qualitative research: May 2018, Valencia

Being stereotypically English, I dislike hyperbole. I bristle when I am told something is awesome. I have a deep suspicion of razzmatazz.  Despite this I can say without hesitation last week’s #WWQual conference was the best research event I have ever … Continue reading

Posted in Conferences, Market research, Marketing Research | Tagged , , , , | 2 Comments