Category Archives: Marketing Research

AQR Eyes Wide Open event: Human Packaging

What do we reveal by the way we present ourselves? Continue reading

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Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

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Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

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Takeaway ideas from day 2 of #wwqual

Here are my highlights from day 2 of #wwqual, along with some takeaway ideas. Luke Perry, from Jigsaw took us through The Importance of Moral Intuitions in Qualitative Research. This explored a framework of moral foundations from psychology which can … Continue reading

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Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge. You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway … Continue reading

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The worldwide conference on qualitative research: May 2018, Valencia

Being stereotypically English, I dislike hyperbole. I bristle when I am told something is awesome. I have a deep suspicion of razzmatazz.  Despite this I can say without hesitation last week’s #WWQual conference was the best research event I have ever … Continue reading

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Event: The Weird and Wonderful World of Behavioural Economics, Anthony Tasgal

We can change behaviour without changing minds.

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Disclosing a conflict of interest can have strange unintended consequences

Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading

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Book review: The Last Mile by Dilip Soman

Side by side, the two books feel very different. To give you a crap analogy, Shotton’s book is like Nirvana’s Nevermind: catchy tunes, beautifully produced and full of cross-over hits. Anyone can get into it. Soman’s is more like Nirvana’s Incesticide: pure, rewarding after repeat exposure but one for committed fans only. Continue reading

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WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

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