Category Archives: Marketing Research

Mindjam: a creative sprint for the British Red Cross

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading

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Posted in Behavioural Economics, Conferences, Consumer Psychology, Market research, Methods, Strategy, UX | Tagged , , , , , , , | Leave a comment

The top 10 podcasts for researchers

I was prompted by a new starter to compile my top 10 podcasts for researchers. I’ve put them into 5 categories: behavioural science, business & advertising; interviews and analysis; inspiration; MR & media. Continue reading

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Researching UX: User Research – book review written for the AQR’s In Brief magazine, January 2018

My overriding impression is a deep sense of shared expertise. Lang and Howell have contributed to the river of qualitative knowledge in a meaningful way. I can think of no higher compliment.

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Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

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Neuroscience and market research: which methods are best?

EEG has the best predictive validity; Facial coding isn’t worth bothering with; Like traditional methods, triangulation increases explanatory power. Continue reading

Posted in Marketing Research, Methods, Neuroscience | Tagged , , , , | 2 Comments

Indulge in a spot of online shopping on Christmas day? You’re not alone

UK shoppers spent nearly a billion pounds online on Christmas day 2017. It’s a reminder how much things have changed. Those of you who can remember the advent of Sunday trading or the difficulty in getting a pint of milk … Continue reading

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Help! A canvass bag is following me around the internet!

Just because you happen upon a product online it doesn’t mean it should follow you around until you relent and buy it. Continue reading

Posted in Consumer Psychology, Marketing Research | Tagged , , | 1 Comment

Transitions: the sweet spot for behaviour change

Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading

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Identity signalling

We compete for status in almost every domain of our lives.

Our identities are more malleable than we care to admit.

We perform ourselves to ourselves. Continue reading

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Ad effectiveness: Les Binet / WARC webinar

The content was so good I’ve been mulling it over for 3 months trying to work out all the implications. Continue reading

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