Category Archives: Books

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

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Disclosing a conflict of interest can have strange unintended consequences

Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading

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Book review: The Last Mile by Dilip Soman

Side by side, the two books feel very different. To give you a crap analogy, Shotton’s book is like Nirvana’s Nevermind: catchy tunes, beautifully produced and full of cross-over hits. Anyone can get into it. Soman’s is more like Nirvana’s Incesticide: pure, rewarding after repeat exposure but one for committed fans only. Continue reading

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Researching UX: User Research – book review written for the AQR’s In Brief magazine, January 2018

My overriding impression is a deep sense of shared expertise. Lang and Howell have contributed to the river of qualitative knowledge in a meaningful way. I can think of no higher compliment.

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The challenges of media research

Media owners use research to prove that their media channels work and are good value to their customers, the advertisers. Advertisers rely on research to show that advertising has worked both creatively and in terms of media choice. Both need to understand how people use media and receive messages. This sets the challenge for media research Continue reading

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Summer reading

Summer is here: the work-related reading in my suitcase alongside the latest Jack Reacher barnstormer is… Continue reading

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What happens to today’s opinions tomorrow?

Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them … Continue reading

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The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris)

Those of us over the age of 35 can remember life before the internet. In the End of Absence Michael Harris examines the impact it has had on our lives. Continue reading

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Oversupply, overload and overconfidence: themes from this week’s reading

Oversupply, overload and overconfidence: themes from this week’s reading Continue reading

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Confessions of an Advertising Man, 50 years on

It’s 50 years since David Ogilvy’s Confessions of an Advertising Man was published. Ogilvy’s crisp, vivid writing hasn’t suffered with age. Continue reading

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