Category Archives: Strategy

Three ways to think about value: scarcity, context and signalling

Posted on November 30, 2018 by Simon Shaw

Scarcity, context & signalling. I’d argue we value what we believe in, and that belief is largely driven by scarcity, context & signalling. Here’s as brief a summary as I can manage.

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Posted in Behavioural Economics, Market Research, Strategy | Tagged , , , , , , , , , | Leave a comment

Mindjam: a creative sprint for the British Red Cross

Posted on February 12, 2018 by Simon Shaw

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading →

Posted in Behavioural Economics, Conferences, Consumer Psychology, Market Research, Methods, Strategy, UX | Tagged , , , , , , , | 1 Comment

Ad effectiveness: Les Binet / WARC webinar

Posted on May 31, 2017 by Simon Shaw

The content was so good I’ve been mulling it over for 3 months trying to work out all the implications. Continue reading →

Posted in Branding, Marketing Research, Methods, Strategy, WARC | Tagged , , | Leave a comment

The unreasonable consumer

Posted on November 23, 2016 by Simon Shaw

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading →

Posted in Conferences, Consumer Psychology, Customer Experience, Market Research, Strategy | Tagged , , , | Leave a comment

Oasis vs. Prudential: two very different honesty plays

Posted on August 28, 2015 by Simon Shaw

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading →

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

Event: Leeds Institute for Data Analytics (LIDA) Research Forum, University of Leeds, Friday 10 July

Posted on July 17, 2015 by Simon Shaw

In 2003 it took 300 scientists 15 years and $3 billion to map one genome. In 2015 it takes 3 scientists a single day and $1000. Real-time, adaptive personalised medicine is now a less distant prospect. Continue reading →

Posted in Big data, Events, Strategy | Tagged , , , , | 2 Comments

Noma: 7 lessons in excellence from the best restaurant in the world

Posted on October 17, 2013 by Simon Shaw

Creative genius aside – how is such excellence developed and sustained? What can be learned? Continue reading →

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Advertising that breaks the fourth wall is doing my head in

Posted on April 22, 2013 by Simon Shaw

Self-referential advertising abounds. Continue reading →

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by Simon Shaw

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

7 reasons Comet failed

Posted on November 4, 2012 by Simon Shaw

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading →

Posted in Market Research, Retail, Strategy | Tagged , , , | 1 Comment