Category Archives: Strategy

Ad effectiveness: Les Binet / WARC webinar

The content was so good I’ve been mulling it over for 3 months trying to work out all the implications. Continue reading

Posted in Branding, Marketing Research, Methods, Strategy, WARC | Tagged , , | Leave a comment

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

Posted in Conferences, Consumer Psychology, Customer Experience, Market research, Strategy | Tagged , , , | Leave a comment

Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

Event: Leeds Institute for Data Analytics (LIDA) Research Forum, University of Leeds, Friday 10 July

In 2003 it took 300 scientists 15 years and $3 billion to map one genome. In 2015 it takes 3 scientists a single day and $1000. Real-time, adaptive personalised medicine is now a less distant prospect. Continue reading

Posted in Big data, Events, Strategy | Tagged , , , , | 2 Comments

Noma: 7 lessons in excellence from the best restaurant in the world

Creative genius aside – how is such excellence developed and sustained? What can be learned? Continue reading

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Advertising that breaks the fourth wall is doing my head in

Self-referential advertising abounds. Continue reading

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

7 reasons Comet failed

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading

Posted in Market research, Retail, Strategy | Tagged , , , | 1 Comment