Category Archives: UX

Summer reading

Summer is here: the work-related reading in my suitcase alongside the latest Jack Reacher barnstormer is… Continue reading

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Posted in Books, Consumer Psychology, Media, UX | Tagged , , , , | Leave a comment

Nothing ever becomes real ’til it is experienced

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading

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The end of the recruiter?

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments