Tag Archives: the last mile

Disclosing a conflict of interest can have strange unintended consequences

Disclosing a conflict of interest can have a range of unintended consequences. Some of these disadvantage the consumer. Continue reading

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Book review: The Last Mile by Dilip Soman

Side by side, the two books feel very different. To give you a crap analogy, Shotton’s book is like Nirvana’s Nevermind: catchy tunes, beautifully produced and full of cross-over hits. Anyone can get into it. Soman’s is more like Nirvana’s Incesticide: pure, rewarding after repeat exposure but one for committed fans only. Continue reading

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