Tag Archives: creativity

Noma: 7 lessons in excellence from the best restaurant in the world

Creative genius aside – how is such excellence developed and sustained? What can be learned? Continue reading

Advertisements
Posted in Customer Experience, Strategy | Tagged , | Leave a comment

Inspiration in retail

If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading

Posted in Choice, Consumer Psychology, Market research, Marketing Research, Retail | Tagged , , , , , , | 2 Comments

A manifesto for testing ideas

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading

Posted in Marketing, Marketing Research, Methods | Tagged , , , , , , | Leave a comment