Tag Archives: ethics

How powerful is anchoring?

Anchoring works unconsciously. Applying it ethically should be our first concern. Continue reading

Posted in Behavioural Economics, Behavioural Science, Market Research | Tagged , , , | Leave a comment

Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

Posted in Big data, Marketing, Marketing Research, Methods | Tagged , , , , , | Leave a comment