Tag Archives: Biometrics

The mail men: TMc research launches new Royal Mail advertising campaign

If you are on the tube this week look out for a new campaign from Royal Mail. The Mail Men aims to reach media planners, buyers & advertising clients to educate them about the unique role of mail as part … Continue reading

Posted in Awards, Market research, Marketing | Tagged , , , , , , | Leave a comment

Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments