Tag Archives: models

Impressions from the MRS Conference 2014

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading

Advertisements
Posted in Conferences, Consumer Psychology, Events, Market research, Marketing Research, Methods, Qualitative research | Tagged , , , | Leave a comment

Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Asking how people much they drink has three major flaws Continue reading

Posted in Market research | Tagged , , , , , , | 1 Comment

Usability in practice: Guest lecture at the School of Computing and Engineering, University of Huddersfield

Mark Kelly and I gave a guest lecture to students studying Interaction Design earlier this month: how we build websites and the role user feedback plays in the process.

Continue reading

Posted in Marketing Research | Tagged , , , , , | 1 Comment

MRS award nomination

Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map.  This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. … Continue reading

Posted in Awards, Social Media | Tagged | Leave a comment

Book review: How Brands Grow – Byron Sharp

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | 4 Comments

Understanding consumers

Most of the issues market research seeks to answer are complex: overlapping several methods that cover attitudes, behaviour and context give us the best chance of getting us to a solution.
Continue reading

Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged | 4 Comments

Self / awareness

I‘ve been trying to compile a presentation about objectivity, subjectivity and truth. I’m attempting to describe how understanding consumer behaviour requires you a) combine methodologies so that you’re shining a light from many different angles, and b) to understand yourself, … Continue reading

Posted in Consumer Psychology, Marketing Research | Tagged , | Leave a comment