Tag Archives: Byron Sharp

What happens to today’s opinions tomorrow?

Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them … Continue reading

Posted in Books, Decision Science, Market Research, Methods | Tagged , , | 3 Comments

Book review: How Brands Grow – Byron Sharp

In How Brands Grow Byron Sharp examines the evidence behind good marketing strategy. The book is in effect a meta-analysis of how marketing affects behaviour. This sounds rather dry – single source panel data on buying habits and brand spend … Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | 5 Comments