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Monthly Archives: March 2018
WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice
The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.
changing my mind 