Monthly Archives: November 2011

Is asking “why” a reckless act?

“People are rational? Nope. People make good witnesses of their own lives? Nope. People will give you the same answer before and after lunch? Er…nope.” Tom Ewing on the Marketing Society’s blog The consensus on how humans make decisions has … Continue reading

Posted in Behavioural Economics, Consumer Psychology, Marketing Research | Tagged , | 2 Comments