Category Archives: Conferences

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

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Takeaway ideas from day 2 of #wwqual

Here are my highlights from day 2 of #wwqual, along with some takeaway ideas. Luke Perry, from Jigsaw took us through The Importance of Moral Intuitions in Qualitative Research. This explored a framework of moral foundations from psychology which can … Continue reading

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Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge. You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway … Continue reading

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The worldwide conference on qualitative research: May 2018, Valencia

Being stereotypically English, I dislike hyperbole. I bristle when I am told something is awesome. I have a deep suspicion of razzmatazz.  Despite this I can say without hesitation last week’s #WWQual conference was the best research event I have ever … Continue reading

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WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

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Mindjam: a creative sprint for the British Red Cross

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading

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5 takeaways from the MRS Conference

Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day. Imagining multiple futures If the past 12 months have taught us anything it is that making predictions is difficult – or even foolish. … Continue reading

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The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

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Impressions from the MRS Conference 2014

Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading

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