Tag Archives: Mark Earls

5 takeaways from the MRS Conference

Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day. Imagining multiple futures If the past 12 months have taught us anything it is that making predictions is difficult – or even foolish. … Continue reading

Posted in Conferences, Market research, Marketing Research, Methods | Tagged , , | 2 Comments

Oversupply, overload and overconfidence: themes from this week’s reading

Oversupply, overload and overconfidence: themes from this week’s reading Continue reading

Posted in Books, Consumer Psychology, Marketing, Marketing Research | Tagged , , , | Leave a comment

You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

Posted in Books, Consumer Psychology, Marketing | Tagged , , , , , , , | Leave a comment