Category Archives: Awards

WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

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Posted in Awards, Behavioural Economics, Conferences, Decision Science, Market research, Marketing, Marketing Research, WARC | Tagged , , , , | 2 Comments

The mail men: TMc research launches new Royal Mail advertising campaign

If you are on the tube this week look out for a new campaign from Royal Mail. The Mail Men aims to reach media planners, buyers & advertising clients to educate them about the unique role of mail as part … Continue reading

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MRS award nomination

Brass have been nominated for the ASC / MRS Technology Award 2011 for our tool The online influence map.  This is our analysis tool to score, rank and visualise the level of influence social media contributors (bloggers and tweeters) have. … Continue reading

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