Monthly Archives: March 2013

Amazon mobile: the interface dictates the behaviour

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading

Advertisements
Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments