Tag Archives: AQR

Researching UX: User Research – book review written for the AQR’s In Brief magazine, January 2018

My overriding impression is a deep sense of shared expertise. Lang and Howell have contributed to the river of qualitative knowledge in a meaningful way. I can think of no higher compliment.

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Deconstructing qual: the Unilever Qualitative Researcher Accreditation Programme

There was suspiciously little competition for the canapés at the Association for Qualitative Research’s AGM on Wednesday. Hunger was stunted. A delegation from Unilever had come to quell the hearsay about their qualitative research accreditation programme. Concerned at the variation … Continue reading

Posted in Market research, Marketing Research, Qualitative research | Tagged , | 2 Comments