Tag Archives: AQR

Takeaway ideas from day 2 of #wwqual

Here are my highlights from day 2 of #wwqual, along with some takeaway ideas. Luke Perry, from Jigsaw took us through The Importance of Moral Intuitions in Qualitative Research. This explored a framework of moral foundations from psychology which can … Continue reading

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Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge. You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway … Continue reading

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The worldwide conference on qualitative research: May 2018, Valencia

Being stereotypically English, I dislike hyperbole. I bristle when I am told something is awesome. I have a deep suspicion of razzmatazz.  Despite this I can say without hesitation last week’s #WWQual conference was the best research event I have ever … Continue reading

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Researching UX: User Research – book review written for the AQR’s In Brief magazine, January 2018

My overriding impression is a deep sense of shared expertise. Lang and Howell have contributed to the river of qualitative knowledge in a meaningful way. I can think of no higher compliment.

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Deconstructing qual: the Unilever Qualitative Researcher Accreditation Programme

There was suspiciously little competition for the canapés at the Association for Qualitative Research’s AGM on Wednesday. Hunger was stunted. A delegation from Unilever had come to quell the hearsay about their qualitative research accreditation programme. Concerned at the variation … Continue reading

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