Tag Archives: AQR

Deconstructing qual: the Unilever Qualitative Researcher Accreditation Programme

There was suspiciously little competition for the canapés at the Association for Qualitative Research’s AGM on Wednesday. Hunger was stunted. A delegation from Unilever had come to quell the hearsay about their qualitative research accreditation programme. Concerned at the variation … Continue reading

Posted in Market research, Marketing Research, Qualitative research | Tagged , | 2 Comments