Tag Archives: UCL

Stick or twist? Supermarket buying patterns from 5 years of Clubcard data

It’s a reminder that you can throw terabytes of computing power at an ocean of data and end up mostly confirming what we already know. That’s OK – it’s why it is called research. Continue reading

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Are we all anthropologists now?

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading

Posted in Ethnography, Marketing Research, Methods, Qualitative research | Tagged , , , , , | Leave a comment

Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Asking how people much they drink has three major flaws Continue reading

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