Monthly Archives: November 2019

Is the easy to measure, but less effective, favoured over the hard to measure but more effective?

Is the easy to measure, but less effective, favoured over the hard to measure but more effective? A fascinating article from Faris Yakob on the lessons we can learn from Adidas’ admission they over-invested in digital & performance marketing, and … Continue reading

Posted in Market Research | Tagged | Leave a comment

Consumers Are Becoming Wise to Your Nudge

The lesson I take from our study? Feedback loops affect the efficacy of behavioral interventions more than we realize. Continue reading

Posted in Behavioural Economics, Behavioural Science, Consumer Psychology, Market Research | Tagged , , , | Leave a comment