Category Archives: Ethnography

5% of my waking hours

5% of my waking hours are spent on my phone. It’s time to think about the social context of phone use. Continue reading

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Are we all anthropologists now?

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading

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Cultural capital and market research

Cultural capital is a useful concept to decode the world around us. Continue reading

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Book review: It’s complicated – the social lives of networked teens by Danah Boyd

Listen: if you want to feel sorry for young people, Danah Boyd’s It’s complicated is a good place to start. Continue reading

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