Category Archives: Decision Science

WARC Event – Behavioural Economics: Research, Purchase Journeys, Shopper Marketing and Choice

The connecting theme for the talks was applying the learnings from behavioural economics to real life practice. It’s all very well to have read Nudge and Predictably Irrational… the hard bit is figuring out what to do next. This is what drew the 200 attendees to a standing room only event at Deloitte’s London HQ.

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Posted in Awards, Behavioural Economics, Conferences, Decision Science, Market research, Marketing, Marketing Research, WARC | Tagged , , , , | 2 Comments

Transitions: the sweet spot for behaviour change

Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading

Posted in Behavioural Economics, Consumer Psychology, Decision Science, Market research, Marketing Research, Methods | Tagged , , , , | Leave a comment

Oasis vs. Prudential: two very different honesty plays

Ttwo honesty plays, two audiences and two very different communication goals. Continue reading

Posted in Behavioural Economics, Branding, Consumer Psychology, Decision Science, Demographic change, Marketing, Strategy | Tagged , , , , , | Leave a comment

What happens to today’s opinions tomorrow?

Byron Sharp’s How Brands Grow is the only marketing text I refer to on a regular basis. It’s well written and pulls no punches. His conclusions are based on single source datasets tracking attitudes and purchasing over time, giving them … Continue reading

Posted in Books, Decision Science, Market research, Methods | Tagged , , | 3 Comments

The price placebo effect

Our expectations delude us: it’s just a matter of degree. Continue reading

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Amazon mobile: the interface dictates the behaviour

Amazon’s legendary user experience costing them profit? Now there’s an irony… Continue reading

Posted in Behavioural Economics, Customer Experience, Decision Science, Marketing | Tagged , , , , , | 2 Comments

Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments