Tag Archives: Les Binet

APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter

Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading

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Posted in Advertising, Market Research, Marketing Research, Methods, Planning, Qualitative research | Tagged , , , , | 1 Comment

Ad effectiveness: Les Binet / WARC webinar

The content was so good I’ve been mulling it over for 3 months trying to work out all the implications. Continue reading

Posted in Branding, Marketing Research, Methods, Strategy, WARC | Tagged , , | Leave a comment