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Tag Archives: Les Binet
APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter
Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading
Posted in Advertising, Market Research, Marketing Research, Methods, Planning, Qualitative research
Tagged APG, Google, Les Binet, Noisy Thinking, Sarah Carter
1 Comment
Book review: How not to plan – 66 ways to screw it up
My overriding impression is one of hard-won wisdom carefully passed on. Continue reading
changing my mind 