Tag Archives: identity

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

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Identity signalling

We compete for status in almost every domain of our lives.

Our identities are more malleable than we care to admit.

We perform ourselves to ourselves. Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

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The end of absence: reclaiming what we’ve lost in a world of constant connection (Michael Harris)

Those of us over the age of 35 can remember life before the internet. In the End of Absence Michael Harris examines the impact it has had on our lives. Continue reading

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The self-made

Have you met many entrepreneurs? I’ve spent a good part of 2014 speaking to self-made business people, from spare-room online sellers to property zillionaires. As I sat in their homes and offices taking in my surroundings, I couldn’t help but … Continue reading

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If you want to gather honey, don’t kick over the beehive…

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading

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You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

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A new take on lifestage

New York Times journalist David Brooks has an interesting take on lifestage in his book The Social Animal. He describes the odyssey years, ‘a decade of wandering that occurs between adolescence and adulthood’. He writes: “Adulthood can be defined by … Continue reading

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Some more on choice

Professor Renata Saleci’s recent talk at the RSA is a useful addition to the literature on choice, part of the RSA Animate series.   She views choice sceptically – as reflected in the title of her recent book The Tyranny … Continue reading

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Self / awareness

I‘ve been trying to compile a presentation about objectivity, subjectivity and truth. I’m attempting to describe how understanding consumer behaviour requires you a) combine methodologies so that you’re shining a light from many different angles, and b) to understand yourself, … Continue reading

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