Monthly Archives: April 2013

Stories sell, so get storytelling

It’s been a month since the MRS Conference. Like previous years it was a good mix of networking and inspiration of different hues. Caroline Hayter‘s session on how storytelling techniques can help us deliver projects is the one which made the most vivid impression on me. Continue reading

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Posted in Conferences, Market research, Methods, Qualitative research | Tagged | Leave a comment

Advertising that breaks the fourth wall is doing my head in

Self-referential advertising abounds. Continue reading

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

The end of the recruiter?

Whilst TaskRabbit isn’t going to replace your recruiter tomorrow, it’s worth considering the implications. The internet has disintermediated many professions – why should recruitment be any different? Continue reading

Posted in Customer Experience, Marketing Research, Qualitative research, Social Media, Technology, UX | Tagged , , | 2 Comments