Category Archives: Planning

APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter

Posted on November 22, 2018 by Simon Shaw

Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading →

Posted in Advertising, Market Research, Marketing Research, Methods, Planning, Qualitative research | Tagged , , , , | 1 Comment

Advertising that breaks the fourth wall is doing my head in

Posted on April 22, 2013 by Simon Shaw

Self-referential advertising abounds. Continue reading →

Posted in Marketing, Planning, Social Media, Strategy | Tagged , , , , | 4 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by Simon Shaw

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments

Grayson Perry: decoding the British class system

Posted on August 14, 2012 by Simon Shaw

“Nothing has as strong an influence on our aesthetic taste as the social class in which we grow up.” Continue reading →

Posted in Consumer Psychology, Market Research, Marketing Research, Planning, Qualitative research, Television | Tagged , , , | 2 Comments

If you want to gather honey, don’t kick over the beehive…

Posted on February 7, 2012 by Simon Shaw

Criticism is not an effective motivator for behaviour change. Like the adage made famous by Dale Carnegie if you want to gather honey, don’t kick over the beehive. Continue reading →

Posted in Consumer Psychology, Demographic change, Marketing, Planning | Tagged , , , , | 1 Comment

Some more on choice

Posted on September 15, 2011 by Simon Shaw

Professor Renata Saleci’s recent talk at the RSA is a useful addition to the literature on choice, part of the RSA Animate series.   She views choice sceptically – as reflected in the title of her recent book The Tyranny … Continue reading →

Posted in Choice, Consumer Psychology, Planning, Technology | Tagged | 1 Comment

Behavioural economics – implications for research and planning

Posted on June 27, 2011 by Simon Shaw

I’ve been thinking about what behavioural economics (BE) means for research and planning. How do incorporate ‘decision science’ into research? How do we line up our recommendations so that they can easily be picked up by others trying to inculcate … Continue reading →

Posted in Behavioural Economics, Consumer Psychology, Marketing Research, Planning | 2 Comments