Tag Archives: Design

Nothing ever becomes real ’til it is experienced

Posted on March 31, 2014 by Simon Shaw

There’s never been so many ways for brands to get closer to their customers. Whether passive (e.g. viewing groups), active (e.g. accompanied interviewing), participative (e.g. co-creation) the outcome is similar: bringing the experience of others to the fore to inspire … Continue reading →

Posted in Methods, Technology, UX | Tagged , | Leave a comment

Matt Watkinson book launch: The ten principles behind great customer experiences

Posted on February 17, 2013 by Simon Shaw

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading →

Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments