Monthly Archives: August 2018

Digital Darwinism by Tom Goodwin: book review

Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading

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Market research and technology: the future

Insight is a deeply human act. Or to put it another way, a hard AI problem. Continue reading

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Market research and technology: past & present

In my 17 years in the industry I’ve seen online data collection go from something clients viewed with suspicion to our primary means of quantification. The proliferation of MR platforms and tools presents researchers with a new challenge: keeping pace with tech. Continue reading

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