Tag Archives: Qualitative research

Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)

Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading

Posted in Market research, Marketing Research, Methods, Qualitative research | Tagged , , , , | 1 Comment

Let the evidence fit the theory

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading

Posted in Consumer Psychology, Demographic change, Methods, Technology | Tagged , , , , , , , , , , | Leave a comment

Qual research in a slide

Qual research in a slide

With thanks to Siamack Salari

Continue reading

Image | Posted on by | Tagged | Leave a comment