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Blogs I Follow
Monthly Archives: February 2013
Surveys aren’t always the answer: actual vs. self-reported alcohol consumption
Asking how people much they drink has three major flaws Continue reading
Posted in Market Research
Tagged Alcohol consumption, BBC, Market Research, models, social desirability bias, Social norms, UCL
1 Comment
Matt Watkinson book launch: The ten principles behind great customer experiences
Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading
Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy
Tagged #ogilvychange, Design, Matt Watkinson, Rory Sutherland, technology, Web design
2 Comments
