Monthly Archives: February 2013

Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Asking how people much they drink has three major flaws Continue reading

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Posted in Market research | Tagged , , , , , , | 1 Comment

Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments