Monthly Archives: June 2013

Confessions of an Advertising Man, 50 years on

It’s 50 years since David Ogilvy’s Confessions of an Advertising Man was published. Ogilvy’s crisp, vivid writing hasn’t suffered with age. Continue reading

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Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Posted in Consumer Psychology, Methods, Qualitative research, Technology | Tagged , , , | Leave a comment

Eyetracking, GSR and EEG: which new research methods get you closer? PART 1: Eyetracking

Clients often ask us how technology can help them, so here’s a quick bluffer’s guide for three methods you may not have used before – what they are, how they can be used and where we think they add value.
Continue reading

Posted in Methods, Qualitative research, Technology | Tagged | Leave a comment