Monthly Archives: September 2016

WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

Posted in Marketing Research, Methods, Neuroscience, Technology | Tagged , , , , | Leave a comment

5% of my waking hours

5% of my waking hours are spent on my phone. It’s time to think about the social context of phone use. Continue reading

Posted in Ethnography, Marketing Research | Tagged , , , , | Leave a comment