Tag Archives: GSR

Neuroscience and market research: which methods are best?

EEG has the best predictive validity; Facial coding isn’t worth bothering with; Like traditional methods, triangulation increases explanatory power. Continue reading

Posted in Marketing Research, Methods, Neuroscience | Tagged , , , , | 3 Comments

Eyetracking, GSR and EEG: which new research methods get you closer? PART 2: EEG & GSR

Here’s a quick bluffers guide to three methods you may not have used before – what they are, how they can be used and where we think they add value.
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Posted in Consumer Psychology, Methods, Qualitative research, Technology | Tagged , , , | Leave a comment