Tag Archives: business

Digital Darwinism by Tom Goodwin: book review

Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading

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Posted in Books, Marketing Research, Technology | Tagged , , , , , , , , | Leave a comment

7 skills that separate great from average researchers: originally published on Brand Republic

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading

Posted in Careers, Market Research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

Twitter surveys: the respondent experience

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading

Posted in Market Research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

7 reasons Comet failed

Comet’s failure paints a bleak picture for bricks and mortar retail. Today’s Observer summed up its woes concisely. Clear themes stand out: Continue reading

Posted in Market Research, Retail, Strategy | Tagged , , , | 1 Comment