Tag Archives: technology

Mindjam: a creative sprint for the British Red Cross

Last Friday a disparate team of researchers, behavioural science practitioners, psychologists and design thinkers came together in a creative sprint to help the charity improve the performance of its crisis response campaigns. Continue reading

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Posted in Behavioural Economics, Conferences, Consumer Psychology, Market research, Methods, Strategy, UX | Tagged , , , , , , , | Leave a comment

The top 10 podcasts for researchers

I was prompted by a new starter to compile my top 10 podcasts for researchers. I’ve put them into 5 categories: behavioural science, business & advertising; interviews and analysis; inspiration; MR & media. Continue reading

Posted in Market research, Marketing Research, Media, Qualitative research, Social Media | Tagged , , , , , , , , , , , , , , , | Leave a comment

Researching UX: User Research – book review written for the AQR’s In Brief magazine, January 2018

My overriding impression is a deep sense of shared expertise. Lang and Howell have contributed to the river of qualitative knowledge in a meaningful way. I can think of no higher compliment.

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Technology, trust and market research: opinion piece written for IMPACT magazine, January 2018

New technologies will challenge our ethical boundaries. Whether we’re clients, agencies or consultants our perspective needs to be clear. Continue reading

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Neuroscience and market research: which methods are best?

EEG has the best predictive validity; Facial coding isn’t worth bothering with; Like traditional methods, triangulation increases explanatory power. Continue reading

Posted in Marketing Research, Methods, Neuroscience | Tagged , , , , | 2 Comments

Help! A canvass bag is following me around the internet!

Just because you happen upon a product online it doesn’t mean it should follow you around until you relent and buy it. Continue reading

Posted in Consumer Psychology, Marketing Research | Tagged , , | 1 Comment

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

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WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

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5% of my waking hours

5% of my waking hours are spent on my phone. It’s time to think about the social context of phone use. Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments