Tag Archives: network simulations

You are an individual. Just like everybody else.

Posted on January 13, 2012 by Simon Shaw

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading →

Posted in Books, Consumer Psychology, Marketing | Tagged , , , , , , , | Leave a comment