Tag Archives: advertising research

WARC Brainy Bar 3

Posted on September 21, 2016 by Simon Shaw

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading →

Posted in Marketing Research, Methods, Neuroscience, Technology | Tagged , , , , | Leave a comment

WARC conference: Online research now & next

Posted on March 5, 2012 by Simon Shaw

There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading →

Posted in Conferences, Marketing Research, Technology, WARC | Tagged , , , , , | 2 Comments

A manifesto for testing ideas

Posted on February 28, 2012 by Simon Shaw

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading →

Posted in Marketing, Marketing Research, Methods | Tagged , , , , , , | Leave a comment