Monthly Archives: June 2018

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

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Posted in Behavioural Economics, Books, Consumer Psychology, Market research, Marketing Research | Tagged , , , , , , , , | 1 Comment

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments

Takeaway ideas from day 2 of #wwqual

Here are my highlights from day 2 of #wwqual, along with some takeaway ideas. Luke Perry, from Jigsaw took us through The Importance of Moral Intuitions in Qualitative Research. This explored a framework of moral foundations from psychology which can … Continue reading

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