Monthly Archives: January 2013

7 skills that separate great from average researchers: originally published on Brand Republic

There’s lots of information out there about core skills required for qualitative or quantitative market research roles. However I’d argue that beyond these characteristics there are broader skills which great researchers have. Continue reading

Posted in Careers, Market research, Marketing Research, Qualitative research, Technology | Tagged , , , , , , | 2 Comments

Twitter surveys: the respondent experience

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading

Posted in Market research, Marketing Research, Social Media | Tagged , , , , , , , , , | 2 Comments

It’s not all doom and gloom: positive characteristics of Generation Y

Media coverage about Generation Y tends to be negative. Tamara Erickson’s article on the characteristics of Generation Y in a recent RSA quarterly magazine provides a more balanced view. Continue reading

Posted in Demographic change | Tagged | 2 Comments