Tag Archives: Market Research

Knowledge frameworks in qual: Jon Chandler’s seven pillars of wisdom (IMJR 55/5)

Jon Chandler’s article Seven pillars of wisdom: the idea of qualitative research made me pick up a copy of the IMJR for the first time. Continue reading

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Surveys aren’t always the answer: actual vs. self-reported alcohol consumption

Asking how people much they drink has three major flaws Continue reading

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Twitter surveys: the respondent experience

The Twitter mobile app survey interface is clean: text is kept to a minimum & the survey buttons are large so even those with sausage fingers won’t mis-code. Continue reading

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Inspiration in retail

If the role of the web for grocery retail is to escape the drudgery of the weekly shop, is the role of the store to inspire? Continue reading

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Owners vs. experts: the JD Power UK car satisfaction survey 2012

Why do experts and owners come to such different conclusions? Most importantly, if you’re trying to decide what to buy – which do you rely on? Continue reading

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Let the evidence fit the theory

Michael Rosen’s Word of mouth on Radio 4 focused on the uses and abuses of texting.As broadcasting attack-dog John Humphries put it, texters are: “…vandals who are doing to our language what Genghis Khan did to his neighbours eight hundred years ago…They are destroying it: pillaging our punctuation; savaging our sentences; raping our vocabulary. And they must be stopped.” Continue reading

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Usability in practice: Guest lecture at the School of Computing and Engineering, University of Huddersfield

Mark Kelly and I gave a guest lecture to students studying Interaction Design earlier this month: how we build websites and the role user feedback plays in the process.

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WARC conference: Online research now & next

There’s a pattern here, of sorts. The research industry pushes out boring surveys. Clients want innovation. Agencies complain about timescales and budgets. We all get together at conferences to vent… and then we go back to the office and forget and about it until next year. Continue reading

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A manifesto for testing ideas

Advertising research ignites passion like no other area.

The researcher is often regarded as the anti-Christ; a philistine wrecking all things creative.  Continue reading

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You are an individual. Just like everybody else.

The core idea in Mark Earls’ most recent book “I’ll have what she’s having” is that the unit of analysis for social behaviour should be the group not the individual. Collaborating with Anthropologists Alex Bentley and Michael O’Brien the book … Continue reading

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