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Blogs I Follow
Category Archives: Events
AQR Eyes Wide Open event: Human Packaging
What do we reveal by the way we present ourselves? Continue reading
Posted in Events, Market Research, Marketing Research
Tagged AQR, Caryn Franklin, Daniel Meadows, Dr Nick Gadsby, Fashion, Human packaging, Judy Taylor, Nikki Lavoie, Semiotics
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Nudgestock 2018
Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading
Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market Research, Marketing, Marketing Research
Tagged Behavioural Science, Caroline Webb, Dating sites, Facebook dating, How to have a good day, John Kay, Mark Brooks, Nicholas Christakis, Nudgestock 2018, Ogilvy, Ogilvy Change, Rory Sutherland
4 Comments
Event: The Weird and Wonderful World of Behavioural Economics, Anthony Tasgal
We can change behaviour without changing minds.
Event: Leeds Institute for Data Analytics (LIDA) Research Forum, University of Leeds, Friday 10 July
In 2003 it took 300 scientists 15 years and $3 billion to map one genome. In 2015 it takes 3 scientists a single day and $1000. Real-time, adaptive personalised medicine is now a less distant prospect. Continue reading
Posted in Big data, Events, Strategy
Tagged Consumer Data Research Centre, Healthcare, Leeds Uni, LIDA, Professor Andrew Morris
2 Comments
Event: Why big data is a big deal
Big data may well be a “new thing” but it, like other business operations, should be guided by an organisation’s values. Continue reading
Impressions from the MRS Conference 2014
Attending two full days of the conference leaves you seriously synapse-wilted, blinking into the bright light of condensed ideas… Continue reading
Posted in Conferences, Consumer Psychology, Events, Market Research, Marketing Research, Methods, Qualitative research
Tagged Impact 2014, models, MRS, technology
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Matt Watkinson book launch: The ten principles behind great customer experiences
Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading
Posted in Books, Customer Experience, Events, Market Research, Marketing, Planning, Retail, Strategy
Tagged #ogilvychange, Design, Matt Watkinson, Rory Sutherland, technology, Web design
2 Comments
What do you do to win, when you can’t afford to lose? Alistair Campbell at the APG’s Worlds Collide event
The Account Planning Group brought together four people with radically different ideas to share their ideas about strategy: what it is, how to decide and execute it. Continue reading
Posted in Events, Planning, Strategy
Tagged account planning group, Alastair Campbell, APG, david droga, jeremy gilley, monica lewinski scandal, politics, Strategy
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