Author Archives: Simon Shaw

About Simon Shaw

I'm a Director at an insight consultancy. I'm interested in marketing, market research & consumer psychology. The views expressed are not necessarily those of my employer.

Digital Darwinism by Tom Goodwin: book review

Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading

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Market research and technology: the future

Insight is a deeply human act. Or to put it another way, a hard AI problem. Continue reading

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Market research and technology: past & present

In my 17 years in the industry I’ve seen online data collection go from something clients viewed with suspicion to our primary means of quantification. The proliferation of MR platforms and tools presents researchers with a new challenge: keeping pace with tech. Continue reading

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AQR Eyes Wide Open event: Human Packaging

What do we reveal by the way we present ourselves? Continue reading

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Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

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Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

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Takeaway ideas from day 2 of #wwqual

Here are my highlights from day 2 of #wwqual, along with some takeaway ideas. Luke Perry, from Jigsaw took us through The Importance of Moral Intuitions in Qualitative Research. This explored a framework of moral foundations from psychology which can … Continue reading

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Takeaway ideas from day 1 of #wwqual

Summarising a conference is a challenge. You can’t cover everyone. And you certainly can’t convey the speaker’s topic with as much nuance as they would. With these caveats in mind, some highlights from day 1 of #wwqual, pulling out takeaway … Continue reading

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