Author Archives: Simon Shaw

About Simon Shaw

I'm a Director at a communications agency. I'm interested in marketing, market research & consumer psychology. The views expressed are not necessarily those of my employer.

Help! A canvass bag is following me around the internet!

Just because you happen upon a product online it doesn’t mean it should follow you around until you relent and buy it. Continue reading

Posted in Consumer Psychology, Marketing Research | Tagged , , | Leave a comment

Transitions: the sweet spot for behaviour change

Danny Kahneman introduced “the best idea I ever heard in psychology” on this week’s Freakonomics podcast. Continue reading

Posted in Behavioural Economics, Consumer Psychology, Decision Science, Market research, Marketing Research, Methods | Tagged , , , , | Leave a comment

Identity signalling

We compete for status in almost every domain of our lives.

Our identities are more malleable than we care to admit.

We perform ourselves to ourselves. Continue reading

Posted in Marketing Research, Qualitative research | Tagged , , | Leave a comment

Ad effectiveness: Les Binet / WARC webinar

The content was so good I’ve been mulling it over for 3 months trying to work out all the implications. Continue reading

Posted in Branding, Marketing Research, Methods, Strategy, WARC | Tagged , , | Leave a comment

5 takeaways from the MRS Conference

Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day. Imagining multiple futures If the past 12 months have taught us anything it is that making predictions is difficult – or even foolish. … Continue reading

Posted in Conferences, Market research, Marketing Research, Methods | Tagged , , | 2 Comments

The challenges of media research

Media owners use research to prove that their media channels work and are good value to their customers, the advertisers. Advertisers rely on research to show that advertising has worked both creatively and in terms of media choice. Both need to understand how people use media and receive messages. This sets the challenge for media research Continue reading

Posted in Books, Marketing Research, Methods, Neuroscience | Leave a comment

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

Posted in Conferences, Consumer Psychology, Customer Experience, Market research, Strategy | Tagged , , , | Leave a comment

WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

Posted in Marketing Research, Methods, Neuroscience, Technology | Tagged , , , , | Leave a comment

5% of my waking hours

5% of my waking hours are spent on my phone. It’s time to think about the social context of phone use. Continue reading

Posted in Ethnography, Marketing Research | Tagged , , , , | Leave a comment

A Lament for the Millennials (2): UK house prices vs. average student debt upon graduation 2000-2015

I looked into how house prices and student debt upon graduation have changed over the past 15 years. Continue reading

Posted in Marketing Research | Tagged , | Leave a comment