Author Archives: Simon Shaw

About Simon Shaw

I'm a Director at a communications agency. I'm interested in marketing, market research & consumer psychology. The views expressed are not necessarily those of my employer.

5 takeaways from the MRS Conference

Another year, another MRS conference. Here’s five takeaways from the sessions I attended on the second day. Imagining multiple futures If the past 12 months have taught us anything it is that making predictions is difficult – or even foolish. … Continue reading

Posted in Conferences, Market research, Marketing Research, Methods | Tagged , , | 2 Comments

The challenges of media research

Media owners use research to prove that their media channels work and are good value to their customers, the advertisers. Advertisers rely on research to show that advertising has worked both creatively and in terms of media choice. Both need to understand how people use media and receive messages. This sets the challenge for media research Continue reading

Posted in Books, Marketing Research, Methods, Neuroscience | Leave a comment

The unreasonable consumer

Adam Morgan’s presentation at IAB Engage 2016 Winning in the age of the unreasonable consumer is well worth 15 minutes of your time. He does a great job of summarising how the consumer mindset has changed. Across categories ‘Uber’s Children’ … Continue reading

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WARC Brainy Bar 3

The Brainy Bar – run by Walnut in conjunction with WARC – brings clients, vendors and agencies involved neuroscience (the “brainy” part) to get together in Creston’s bar (the “bar” part) to share case studies and best practice.

It’s an admirable shared vision of people from different fields working together to create more effective communications. Continue reading

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5% of my waking hours

5% of my waking hours are spent on my phone. It’s time to think about the social context of phone use. Continue reading

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A Lament for the Millennials (2): UK house prices vs. average student debt upon graduation 2000-2015

I looked into how house prices and student debt upon graduation have changed over the past 15 years. Continue reading

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Reference bias: what does “good” look like?

A recent study by Heckman & Kautz ranked nations according to their self-reported conscientiousness. They then cross referenced the average number of hours a worker in that country actually works each year (see below). National rank in conscientiousness vs. average … Continue reading

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Are we all anthropologists now?

Anthropology – the study of humanity using observational techniques – is a an inspirational, thought-provoking subject for researchers. February’s Radio 4 series “From Savage to Self” was a good primer on its origins and history. Continue reading

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A lament for the Millennials

Economic, political, social and psychological factors are combing to create a historically unique time to become an adult. It isn’t all bad. It is just different. Continue reading

Posted in Consumer Psychology, Demographic change, Social Media, Technology | Tagged , , , , | 2 Comments

Retail in Japan: a visitor’s impression

I’m just back from Japan. One of the first things to hit me was how different the shops were. Being a sad case I took a few snaps to share with the team. Here’s my tourist with a smartphone view on Japanese retail. Continue reading

Posted in Customer Experience, Retail | Tagged , | 7 Comments