Author Archives: Simon Shaw

About Simon Shaw

I'm a Director at an insight consultancy. I'm interested in marketing, market research & consumer psychology. The views expressed are not necessarily those of my employer.

Three ways to think about value: scarcity, context and signalling

Scarcity, context & signalling. I’d argue we value what we believe in, and that belief is largely driven by scarcity, context & signalling. Here’s as brief a summary as I can manage.

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Posted in Behavioural Economics, Market Research, Strategy | Tagged , , , , , , , , , | Leave a comment

APG Noisy Thinking: a planning surgery with Les Binet and Sarah Carter

Billed as a “planning surgery” it was an opportunity to pose questions to and discuss the finer points of marketing strategy in a confidential environment. Continue reading

Posted in Advertising, Market Research, Marketing Research, Methods, Planning, Qualitative research | Tagged , , , , | 1 Comment

Digital Darwinism by Tom Goodwin: book review

Digital Darwinism was published in April to some acclaim. Goodwin is a master of the pithy aphorism. My question was whether there would be depth behind the soundbites. Continue reading

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Market research and technology: the future

Insight is a deeply human act. Or to put it another way, a hard AI problem. Continue reading

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Market research and technology: past & present

In my 17 years in the industry I’ve seen online data collection go from something clients viewed with suspicion to our primary means of quantification. The proliferation of MR platforms and tools presents researchers with a new challenge: keeping pace with tech. Continue reading

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AQR Eyes Wide Open event: Human Packaging

What do we reveal by the way we present ourselves? Continue reading

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Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

Posted in Behavioural Economics, Books, Consumer Psychology, Market Research, Marketing Research | Tagged , , , , , , , , | 1 Comment

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market Research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments