Tag Archives: Rory Sutherland

Book Review – The Elephant in the Brain

“The ultimate science is evolutionary psychology… the behavioural sciences provide you with the what and evolutionary psychology explains the why.” Rory Sutherland Continue reading

Advertisements
Posted in Behavioural Economics, Books, Consumer Psychology, Market research, Marketing Research | Tagged , , , , , , , , | Leave a comment

Nudgestock 2018

Big data contributed to both Nokia’s and Hillary Clinton’s failure; Facebook dating is a game-changer; How to hack your future memories Continue reading

Posted in Behavioural Economics, Conferences, Consumer Psychology, Events, Market research, Marketing, Marketing Research | Tagged , , , , , , , , , , , | 4 Comments

Book review: Decoded, Phil Barden

If Phil Barden is right, all students of marketing should switch to psychology today. Continue reading

Posted in Behavioural Economics, Books, Branding, Careers, Consumer Psychology, Decision Science, Market research, Marketing Research | Tagged , , , , , | 2 Comments

Matt Watkinson book launch: The ten principles behind great customer experiences

Matt Watkinson cuts through the flabby thinking that tends to accompany the world of “customer experience” Continue reading

Posted in Books, Customer Experience, Events, Market research, Marketing, Planning, Retail, Strategy | Tagged , , , , , | 2 Comments